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講開又講，有次睇到篇文章，話鑽石係人類史上最大嘅營銷騙局，我都好認同
$140 Million in Diamond Marketing This YearAugust 30, 2017
by
EMILIVESILIND
De Beers Group wants to make sure that future generations love—and also see the value in—diamonds. And it’s willing to invest in that eventuality. The international diamond company will put more than $140 million into its marketing efforts this year—its biggest spend in marketing since 2008, according to De Beers Group.Stephen Lussier, De Beers Group’s executive vice president of marketing and CEO of Forevermark, said that though diamond jewelry sales over the past five years have been quite strong, “We cannot take future growth for granted.” He adds that increasing the marketing budget from “a strong position” will help support “continued demand in both mature and developing markets, particularly among millennials, who are already the largest group of diamond consumers—despite [millennials] not having yet reached their maximum earning potential.”
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發表於 17-11-3 21:11
