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sweetydear 發表於 22-7-11 10:46 
Cognita 係大財團。 世界各地都有分校。財政穩健上應該冇乜問題。
Invictus 創辦人已賣清股份
https://links.sgx.com/FileOpen/FURTHER%2520INVESTMENT%2520IN%2520INVICTUS%2520INTERNATIONAL%2520SCHOOL%2520PTE.%2520LTD..ashx%3FApp%3DAnnouncement%26FileID%3D633107
https://whichschooladvisor.com/singapore/school-news/john-fearon-a-game-changer-in-education
How can an international school afford to be cheaper?
What Fearon is doing is offering parents a stripped-back version of an international education. It is an education model that he prefers to describe as “accessible” rather than low cost and, with all the connotations that come with the latter, it’s a distinction well made. He’s very defensive towards any comparison between Invictus and a low-cost airline too!
“We’re not cutting away good teaching, we’re not cutting away good curriculum, and we’re not cutting away things that ultimately matter for your child’s future. Instead, we’re cutting away things that shouldn’t matter for your child or are inefficiencies in the market.
“We’re very honest with people. No, we don’t have an indoor swimming pool or Olympic-style running track, but can your child live without it? Yes, probably. Traditional, expensive schools will have a teacher and a teaching assistant (TA) in every class, but do they need a TA all the time? No, just occasionally. What do schools actually need? I question every cost.
“We don’t have large middle management in our schools; you won’t find positions such as chief operating officer here because we have this wonderful tech platform that manages everything. Of course, we have the right people in place on the ground, such as admissions officers and secretaries, but we don’t have a management layer of people that you find in traditional schools. That’s a saving that we can then pass onto the parent.”
There's no shortage of international schools in Singapore boasting state-of-the-art sports, arts and academic facilities, but Fearon questions the need. He asks, why is the interactive whiteboard the gold-standard in educational technology? Why build a FIFA-standard football pitch when your students can access a public playing field located next to a campus for free? Why invest in building a huge library on campus when a student can walk to the local public library? And why build a parent café when there’s a Jones the Grocer serving cappuccinos around the corner?
“Yes, these facilities are all amazing, but that’s a cost that the parents have to bear. We don’t believe that this cost should be forced upon the parent; it should be an option.
“You should never be pushed to pay more than you need to,” adds Fearon, explaining why he has outsourced two of the main things he feels parents complain about – transport and food. Students are transported across Singapore by Schoolber, a private ride-sharing service for schoolchildren, and they bring in their own packed lunch.
But how can Invictus compete against large campuses that dazzle families with their modern facilities and steel and glass architecture? To Fearon, it’s all about finding the ‘wow’ factor that resonates with the key decision-maker he refers to as “mum”: Would the mum want to stay and linger at the school...
“It’s not complicated, a school has just got to be strikingly beautiful. You’ve also got to ask yourself, would I be happy as a child here?”
Walk onto the leafy green Dempsey campus and through the corridors of its low-rise heritage buildings, and it feels charming and homely – but this is a unique location which Fearon knows cannot become part of the Invictus ‘brand’. As he says, “I can’t replicate the nature of the Dempsey campus, but I can make every campus beautiful.”
Invictus’ Sentosa campus has a waterfront location, which is above a pizza restaurant but has floor to ceiling windows overlooking the marina; the new Invictus (Centrium) is located within a mixed-use development in a built-up area of central Singapore; and its new Hong Kong campuses in the Chai Wan and Tseung Kwan O are located within mixed-use developments either by the water or national parks.
Whether these campuses have the ‘wow’ factor of Dempsey remains to be seen.
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發表於 19-9-4 09:03
