問卷 - 有關BB書籍, 請各位媽咪多多支持

amy仔

問卷 --  請回覆到此網址[email protected]QUESTIONNAIRE -- responses to [email protected]

兒童書籍對幼兒教學來說是最基本而又重要的教學工具. 我希望家長們能花最少金錢而又購買到高質素的兒童書籍.  此問卷的目的是為了解香港家長對兒童書籍的看法和要求.
I know the importance of early childhood learning, books are one of the major material for it.  So the purpose of this questionnaire is for me to widely view HK parenthood’s criteria of children books; henceforth, we aim to provide the best quality of books in the cheapest way that can benefit all parents and children.


問卷
Questionnaire

1.        你在家中的角色是?
What is your role in the family?

A.        母親Mother (年齡age 18 – 25)
B.        母親Mother (年齡age 26 – 35)
C.        母親Mother (年齡age 36 – 45)
D.        父親Father (年齡age 18 – 25)
E.        父親Father (年齡age 26 – 35)
F.        父親Father (年齡age 36 – 45)
G.        祖父母Grandparent
H.        其它Others (請說明please specify) _____________________

答案Your answer:  _____________


2.        若購買兒童買圖書, 以下哪個因素會影響你的決定?
If you want children books, what makes you select the book that you want to buy?

        A.        價錢Price
        B.        商標/品牌Brand
        C.        內容Content
D.        包裝設計Packaging
E.        別人推薦Reviews or referrals from others
        F.        其它Others (請說明please specify) ___________________

        答案Your answer:  _____________


3.        以下哪個是你喜歡的出版商或圖書人物?
Any favourite publisher books or character books do you like for your kids?

        A.        Barney -  Scholastic US
        B.        廸士尼Disney
        C.        Dora - Simon Spotlight/Nickelodeon (Dora the Explorer)
        D.        Peter Rabbit - Frederick Warne
        E.        芝麻街Sesame Street - Reader's Digest Association
        F.        天線得得B Teletubbies - Scholastic US
G.        高山鐵道Thomas the Tank Engine - Random House Books for Young Readers
        H.        小熊維尼Winnie the Pooh - Dutton Children Books
I.        其它Others (請說明please specify) ____________________

答案Your answer:  ________________


4.        若有兩間書店選擇, 什麼因素會令你選擇到其中一間購買圖書?
What makes you buy from one place as opposed to another??

A.        書價Book Price
B.        選擇性Selection
C.        裝潢Interior
D.        服務Service
E.        品質Quality of goods
F.        熟客優惠Frequent buyer discount
G.        別人推薦Reviews or Referrals from others
H.        其它Others (請說明please specify) ______________________

答案Your answer:  _____________


5.        你最多願意花多少購買一本兒童圖書?
What is the maximum you would be willing to pay for a children book?

        答案Your answer:  港幣HK$____________


6.        於購買兒童書籍上, 你每年平均花費多少?
How much would you spend on children books for a year?

        答案Your answer:  港幣HK$____________


7.        你通常會到哪裡購買兒童圖書?
Where do you usually purchase your children books?

A.        兒童書店Children book store
B.        一般書店General book store
C.        網上Internet
D.        郵購Mail order
E.        其它Others (請說明please specify) _________________________

答案Your answer:  ______________


8.        你最喜歡購買哪一類兒童圖書?
What type of children books do you usually purchase?

A.        一般圖書General books
(i)        字母Alphabet
(ii)        顏色Colours
(iii)        計算Counting
(iv)        對立Opposites
(v)        語音Phonetic
(vi)        官感Sense & Sensation
(vii)        大小和形狀Size & Shape
(viii)        單字Words
(ix)        歌集Songs
B.        有聲書Audio books
C.        閃視卡片Flash card
D.        互動圖書Interactive
E.        其書Others (請說明please specify) ________________________

答案Your answer:  __________ (如選A, 請繼續選以下的小分類)
(if you select A, please select the subcategories as well)


9.        你認為兒童圖書對幼兒教學有多重要? 請用1至10作評分
Rate how important children books would be for the early childhood learning.  (Rate 1 – 10)

答案Your answer:  _________ (1是最低; 10是最高)
    (1 is the least and 10 is the most)



意見Additional comment:__________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

謝謝完成此問卷!
Thank you very much for your contribution to my research.

若閣下認為其他媽媽朋友會對此問卷有興趣, 煩請轉寄給他們, 謝謝!
If you know any mother or caregiver who would be interested to fill in this survey, please forward this survey to them.